Yoast SEO

Yoast SEO

Yoast SEO

The Yoast SEO Plugin provides a quick and easy way to set the important meta data for your web pages and to analyse these for SEO (Search Engine Optimisation).

Once you have the plugin installed and activated, follow these steps to begin:

1. Choose your keyword or phrase.

In its free version, Yoast allows for one keyword per page so choose the most likely search term that people will use to find your page.

Ensure the keyword isn't too broadly used. A common keyword will have a lot of competition from other websites. Try make one that is relevant to your website. In this example we are choosing we are choosing 'web design north yorkshire' rather than 'web design'.

2. Expand the Yoast options

Once you have chosen to edit the page, the Yoast options should appear at the top. If they are minimised, click on the short arrow on the right to see them.

3. Set the Focus Keyword

Set the focus keyword that you chose at the start, as below:

4. Edit the Snippet

The snippet contains the most important meta data: the SEO Title, Slug and Meta Description. Each should reflect the keyword as much as possible, ideally including the keyword itself. You'll see a preview of how this would look in search engines:

Click Edit Snippet to open these up for editing:

SEO Title
Create a short title for the page that includes the keyword

The slug is used as part of the page URL and ideally should the same as, or include, the keyword. This should be set just once, when the page is published. If you change it later, you'll need to create a redirect from the old ULR to the new one.

Meta Description
Create a longer description of the page. Include the keyword, variations of it and other, secondary keywords. Make sure the text makes sense and is readable.

You should be aiming to get both SEO Title and Meta Description to show green. This indicates that they are a good length:

5. Check Readability and SEO Performance

Update your page and then check the readability and SEO score, which will be read, amber or green. Ideally you want both to be green.

If they aren't, check the analysis shown below the snippet:

6. Modify your page content

It's now a case of following the recommendations in the analysis to add to and update your page text, and add images and other content that reflects the keyword.

    • Related Articles

    • ReZolve Static Map

      Overview Static Map is a WordPress plugin that reduces the potential costs of showing Google maps on a website. For a given location it display a static map initially but converts this to a dynamic map when clicked. How to Use You add a static map ...
    • The Booking Calendar

      The Booking Calendar plugin allows you to add a calendar with booking facilities to your WordPress website. Here's an overview of how the plugin looks in WP Admin. You'll find all the options under Booking in the admin menu: Bookings Allows to you ...
    • Media Library

      The Media Library contains all the images and other documents used on the website. From the WordPress menu you add either view existing files using Library: or add new files using Add New: Whenever you need to add media such as images to a post, ...
    • Create a New Booking

      How to create a new booking in the Booking Calendar plugin. 1. Add Booking From the main menu click on Booking and then Add Booking 2. Choose Dates Choose the resource you are booking for and its availability calendar will be displayed. Navigate to ...
    • Download Attachments

      Download Attachments is a plugin that allows you to easily add and display download links in any post or page. You upload attachment files to the Media Library directly from the page and then add either a simple Downloads panel containing all ...